While economic recession and inflation are painful, they are not new. As an advertising sales executive for over a quarter century, I’ve seen it all. In times of economic uncertainty, initial instincts are to cut back on expenses not seen as mission critical for operations and for many companies that includes marketing expenses. In my…
What Is Brand Safety And Why Does It Matter? Brand safety is a hot topic in podcasting. According to the IAB, (Internet Advertising Bureau), brand safety is defined as keeping a brand’s reputation safe when they advertise online and to avoid placing ads next to inappropriate content. Depending on the brand, however, appropriate verses inappropriate can…
5 Helpful Podcast Insights for Small And Medium Businesses A lot of the buzz you hear around the effectiveness of podcast advertising comes from big brands, but did you know there’s also a lot of opportunity in podcasting for small and medium businesses (SMBs), too? You don’t have to be a Big Box or Big…
3 Ways To Monetize Content Outside Of Traditional Ads Often, the first place a creator or publisher looks to monetize content is sponsorship and advertising. Considering how successful podcast campaigns are for many advertisers (when done right), selling advertising on your podcast is indeed a great place to start. Then the question becomes, “How many…