Category Archives: Ads

What Is Gen Z Listening To And Why You Should Care

Ads, Advertisers, Podcast AdsBy wpengine May 17, 2024

Marketing to the newest generation of buyers is just not a concern of most brands right now. Big and small, they aren’t making the effort to target 13-24 year olds. Why not? Because Gen Z doesn’t have purchasing power…right now. Here’s the thing: that may not necessarily be the case and here’s why: …

3 Reasons You Should Consider Podcast Ads During Economic Uncertainty

Ads, AdvertisersBy wpengine February 17, 2024

While economic recession and inflation are painful, they are not new. As an advertising sales executive for over a quarter century, I’ve seen it all. In times of economic uncertainty, initial instincts are to cut back on expenses not seen as mission critical for operations and for many companies that includes marketing expenses. In my…