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Category Archives: Advertisers

Where’d All The Good Content Go?

Advertisers, Podcast AdsBy Jared RosenbergJanuary 3, 2023

You’ve seen it all over your page: “31 Things Guaranteed To Make You Say ‘OMG’” or “You Won’t Believe What This Guy Does After His Set…” Well, I can almost guarantee you that none of those things will make you say “OMG” and that you will, in fact, believe what that guy did after his…

What Is Gen Z Listening To And Why You Should Care

Ads, Advertisers, Podcast AdsBy Jared RosenbergOctober 17, 2022

Marketing to the newest generation of buyers is just not a concern of most brands right now. Big and small, they aren’t making the effort to target 13-24 year olds. Why not? Because Gen Z doesn’t have purchasing power…right now.   Here’s the thing: that may not necessarily be the case and here’s why:  …

3 Reasons You Should Consider Podcast Ads During Economic Uncertainty

Ads, AdvertisersBy Kimberly AlexandreOctober 17, 2022

While economic recession and inflation are painful, they are not new. As an advertising sales executive for over a quarter century, I’ve seen it all. In times of economic uncertainty, initial instincts are to cut back on expenses not seen as mission critical for operations and for many companies that includes marketing expenses. In my…

What Is Brand Safety And Why Does It Matter?

Advertisers, MarketingBy Kimberly AlexandreMay 24, 2022

What Is Brand Safety And Why Does It Matter? Brand safety is a hot topic in podcasting. According to the IAB, (Internet Advertising Bureau), brand safety is defined as keeping a brand’s reputation safe when they advertise online and to avoid placing ads next to inappropriate content. Depending on the brand, however, appropriate verses inappropriate can…

5 Helpful Podcast Insights for Small And Medium Businesses

AdvertisersBy Kimberly AlexandreMay 10, 2022

5 Helpful Podcast Insights for Small And Medium Businesses A lot of the buzz you hear around the effectiveness of podcast advertising comes from big brands, but did you know there’s also a lot of opportunity in podcasting for small and medium businesses (SMBs), too? You don’t have to be a Big Box or Big…

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