We’ve talked about how important it is to [utilize social media when promoting your podcast,] but now let’s talk about how!
Growing a podcast isn’t easy. The market is saturated with people picking up microphones, from celebrities to influencers to your neighbor who has too many opinions on how to make the perfect grilled cheese. Standing out is critical to get your brand noticed and put your name in front of new ears.
The first step in cultivating your podcast’s social’s media presence is choosing the right platforms for you. Are you an entrepreneur running a startup podcast? Make sure you share to LinkedIn! Are you a stand up comedy podcast? You can probably skip Linkedin, but be sure to hit Facebook, Twitter, and Instagram. There’s never TOO many social media platforms you can post to when you’re trying to develop an audience, but take a second and think about what platforms best suit your brand. But remember when planning your content, video is king.
One of the best ways to get ears on your podcast is by sharing snippets and engaging clips of your content through social media. Don’t just publish your episode and let it live on your podcasting platform, use social media to your advantage and promote highlights of your show on Instagram, Twitter, Facebook, and don’t forget TikTok! Quotes, short clips, or even static images showing what goes down during recording will whet a potential listener’s appetite and give them a taste of what your podcast is serving.
Hashtag, Hashtag, Hashtag! Your podcast is unique, so place it front and center with listeners who share similar interests. When sharing on Instagram and Twitter do a little research and find the hashtags best suited to appear in the feeds of listeners who will *have* to check you out. Connecting to the right people through social will make all the difference for the growth of your podcast.
Remember when posting on social media to be consistent in your branding but try to be adventurous! Trends are ever changing and you never know if your next TikTok will be the kindle to a hot new viral challenge. Good luck and Happy Posting!