Is Social Media Important When Growing Your Podcast?
In a word, duh. But, why? Social media has become the most influential virtual space that facilitates the sharing of thoughts, ideas, and information. When you consider the number of people you can reach within SECONDS of posting on social media platforms, it’s a no-brainer that social media is an important tool to utilize in growing your community and ultimately your podcast audience! According to a report from Edison Research Infinite Dial 2020, 94% of monthly podcast listeners are active on at least one social media channel.
Social media is not just about marketing your latest episode, it’s also about cultivating your audience by engaging and connecting with potential listeners. Expand your audience and KEEP them around using inviting social media strategies! If you captivate your audience and help them feel connected to you, they’ll be more likely to stick around for your podcast!
How do you do this? By creating a consistent and compelling brand across multiple social media platforms. Establish yourself and your podcast on social media by sharing media, video, and teasers that show who you are and will keep listeners interested. At the same time, keep your finger on the pulse of what’s currently trending and what your audience is interested in!
There are reportedly over 2,000,000 podcasts out there and it’s important that YOU stand out. Now that you’re aware of the powerful capabilities of social media, it’s important to consider WHAT social media platform is perfect for you.