Social media is constantly evolving and adapting to appeal to users who stay hungry for the next big thing. These consistent adjustments in the social sphere create a unique opportunity for marketers interested in growing their audience. At Pionaire, we recognize that keeping your finger on the pulse of online trends is necessary to successfully market your brand. With that in mind, we’ve got 4 “Big A’s” to look out for in the ever-changing social media landscape for 2024.
1. Audience Interaction
Engagement used to be king, but with the rise of ultra-sensitive algorithms podcast peddlers need to be ready to dive deeper. Platforms like TikTok, Facebook, and Instagram are introducing exciting ways for creators to interact with users seeking connections. It’s important to remember that people don’t login for a one-way experience. Social Media feeds the need for exchange and savvy brands are noticing.
Take advantage of interactive features that different platforms employ. Prompt users to stitch your TikToks, add polls to your Instagram stories and reels, post questions on Twitter that motivate discussion and draw users to add their own two cents on their own profiles with stickers.
2. Augmented Reality
In terms of Audience Interaction “Augmented Reality” exists at the cutting edge. Brands are investing in immersive reality like The Metaverse which invites users to enter a cyberspace parallel to the real world. From concerts to art exhibits, folks sitting at home are now able to enjoy exciting sensory elements in a digital sense. And with that arena comes a new and burgeoning digital economy. But this reality is more than just expensive Oculus goggles! Customizable Instagram filters, AR Games on Snapchat and Facebook, and “Try On Home Décor” options on Pinterest are just a few different AR features currently available. All your audience needs is a smartphone to participate, and the popularity is only growing. Take note and research ways to implement this “new reality” in your domain.
3. Authenticity
It might seem contradictory to talk authenticity after preaching the capabilities of AR, but the truth is that users nowadays are eager for genuine connection within synthetic environments. The digital landscape where you meet your audience may be fake, but the bond you share must be real! Users are sharp on social and can see through campaign calculations. The viral demand for social media to “BeReal” has already been confirmed. I mean, it’s in the name! This preference for genuine and trustworthy posting can be accessed with features like Facebook or Instagram Live that give your followers a peek into your true day-to day and by being vulnerable with users. It’s time to put down the filter and the flash and keep it true to life.
4. AI
And of course, today’s hottest buzzword – A.I. How do you use AI? You can use it in show prep, video editing, audio editing…the opportunities are endless. Here’s the thing, though. You have to make sure you disclose when you use A.I. in your podcast content. That transparency is key with your listeners, and platforms like Apple require the disclosure – and your hosting platform may require it, as well. And one last note: many, many advertisers are looking down on using voice A.I. technology for recording commercials – to the point where it could get you blocked. So while A.I. is incredibly helpful, make sure you use it in the right way – otherwise it’ll be detrimental to your podcast.
