Sure, you got into podcasting for the love of it. You have cool content that you love talking about, but wouldn’t it be great if you could make some cash off it? After all, it’s not like podcasting is quick – it takes time and it would be nice to get paid for doing something…
Marketing to the newest generation of buyers is just not a concern of most brands right now. Big and small, they aren’t making the effort to target 13-24 year olds. Why not? Because Gen Z doesn’t have purchasing power…right now. Here’s the thing: that may not necessarily be the case and here’s why: …
3 Ways To Monetize Content Outside Of Traditional Ads Often, the first place a creator or publisher looks to monetize content is sponsorship and advertising. Considering how successful podcast campaigns are for many advertisers (when done right), selling advertising on your podcast is indeed a great place to start. Then the question becomes, “How many…
While economic recession and inflation are painful, they are not new. As an advertising sales executive for over a quarter century, I’ve seen it all. In times of economic uncertainty, initial instincts are to cut back on expenses not seen as mission critical for operations and for many companies that includes marketing expenses. In my…