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Daily Archives: May 24, 2022

What Is Brand Safety And Why Does It Matter?

Advertisers, MarketingBy Kimberly AlexandreMay 24, 2022

What Is Brand Safety And Why Does It Matter? Brand safety is a hot topic in podcasting. According to the IAB, (Internet Advertising Bureau), brand safety is defined as keeping a brand’s reputation safe when they advertise online and to avoid placing ads next to inappropriate content. Depending on the brand, however, appropriate verses inappropriate can…

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