5 Helpful Podcast Insights for Small And Medium Businesses A lot of the buzz you hear around the effectiveness of podcast advertising comes from big brands, but did you know there’s also a lot of opportunity in podcasting for small and medium businesses (SMBs), too? You don’t have to be a Big Box or Big…
Is Social Media Important When Growing Your Podcast? In a word, duh. But, why? Social media has become the most influential virtual space that facilitates the sharing of thoughts, ideas, and information. When you consider the number of people you can reach within SECONDS of posting on social media platforms, it’s a no-brainer that social…
The 3 Things You Need When It Comes To The Business Side Of Podcasting So you’re running ads on your podcast? GREAT. Be prepared to get paid! But do you have everything you need to handle it on the business side of things? What about taxes? Should you have a company set up? What about…
How To Make Your Podcast Stand Out From The Crowd There is good news and bad news when it comes to podcasting. The great news? Anybody can start a podcast. The bad news? Anybody can start a podcast. Americans listen to an average of 8 podcasts a week. There are so many incredibly gifted podcasters…
3 Ways To Monetize Content Outside Of Traditional Ads Often, the first place a creator or publisher looks to monetize content is sponsorship and advertising. Considering how successful podcast campaigns are for many advertisers (when done right), selling advertising on your podcast is indeed a great place to start. Then the question becomes, “How many…
So You Want To Start A Podcast Want to start a podcast but don’t know how? There are five main things that you need to start a podcast, and the good news is – they’re pretty basic. It all boils down to an idea, a microphone, a way to record, audio editing software, and somewhere…
Your Podcast Should Be More Than Just Audio When we think of podcasts, we think of audio – after all, that’s the basis of a podcast, right? It’s basically a pocket sized broadcast you listen to usually while you’re on the go, at work, or generally doing other things. (Side note: did you know that…