Social media is constantly evolving and adapting to appeal to users who stay hungry for the next big thing. These consistent adjustments in the social sphere create a unique opportunity for marketers interested in growing their audience. At Pionaire, we recognize that keeping your finger on the pulse of online trends is necessary to successfully…
Sure, you got into podcasting for the love of it. You have cool content that you love talking about, but wouldn’t it be great if you could make some cash off it? After all, it’s not like podcasting is quick – it takes time and it would be nice to get paid for doing something…
Marketing to the newest generation of buyers is just not a concern of most brands right now. Big and small, they aren’t making the effort to target 13-24 year olds. Why not? Because Gen Z doesn’t have purchasing power…right now. Here’s the thing: that may not necessarily be the case and here’s why: …
While economic recession and inflation are painful, they are not new. As an advertising sales executive for over a quarter century, I’ve seen it all. In times of economic uncertainty, initial instincts are to cut back on expenses not seen as mission critical for operations and for many companies that includes marketing expenses. In my…
We’ve talked about how important it is to [utilize social media when promoting your podcast,] but now let’s talk about how! Growing a podcast isn’t easy. The market is saturated with people picking up microphones, from celebrities to influencers to your neighbor who has too many opinions on how to make the perfect grilled cheese.…
Should You Do A Live Podcast Show? So you’ve been doing a podcast and you’re feeling really comfortable with the content and your cohosts (if you have them), and you’re starting to look around for next steps and additional ways to make revenue. Is it time for you to do a live podcast show? Live…
The Two Tools Podcasters Need If you’re getting started in podcasting, it can be overwhelming — especially if you have no experience in podcasting, audio editing, or even doing a show. The good news is that you don’t need a fancy studio, producers, and tons of experience to launch a podcast. You just need…
What Is Brand Safety And Why Does It Matter? Brand safety is a hot topic in podcasting. According to the IAB, (Internet Advertising Bureau), brand safety is defined as keeping a brand’s reputation safe when they advertise online and to avoid placing ads next to inappropriate content. Depending on the brand, however, appropriate verses inappropriate can…
5 Helpful Podcast Insights for Small And Medium Businesses A lot of the buzz you hear around the effectiveness of podcast advertising comes from big brands, but did you know there’s also a lot of opportunity in podcasting for small and medium businesses (SMBs), too? You don’t have to be a Big Box or Big…
Is Social Media Important When Growing Your Podcast? In a word, duh. But, why? Social media has become the most influential virtual space that facilitates the sharing of thoughts, ideas, and information. When you consider the number of people you can reach within SECONDS of posting on social media platforms, it’s a no-brainer that social…
The 3 Things You Need When It Comes To The Business Side Of Podcasting So you’re running ads on your podcast? GREAT. Be prepared to get paid! But do you have everything you need to handle it on the business side of things? What about taxes? Should you have a company set up? What about…
How To Make Your Podcast Stand Out From The Crowd There is good news and bad news when it comes to podcasting. The great news? Anybody can start a podcast. The bad news? Anybody can start a podcast. Americans listen to an average of 8 podcasts a week. There are so many incredibly gifted podcasters…
3 Ways To Monetize Content Outside Of Traditional Ads Often, the first place a creator or publisher looks to monetize content is sponsorship and advertising. Considering how successful podcast campaigns are for many advertisers (when done right), selling advertising on your podcast is indeed a great place to start. Then the question becomes, “How many…
So You Want To Start A Podcast Want to start a podcast but don’t know how? There are five main things that you need to start a podcast, and the good news is – they’re pretty basic. It all boils down to an idea, a microphone, a way to record, audio editing software, and somewhere…
Your Podcast Should Be More Than Just Audio When we think of podcasts, we think of audio – after all, that’s the basis of a podcast, right? It’s basically a pocket sized broadcast you listen to usually while you’re on the go, at work, or generally doing other things. (Side note: did you know that…