What Is Brand Safety And Why Does It Matter? Brand safety is a hot topic in podcasting. According to the IAB, (Internet Advertising Bureau), brand safety is defined as keeping a brand’s reputation safe when they advertise online and to avoid placing ads next to inappropriate content. Depending on the brand, however, appropriate verses inappropriate can…
Marketing to the newest generation of buyers is just not a concern of most brands right now. Big and small, they aren’t making the effort to target 13-24 year olds. Why not? Because Gen Z doesn’t have purchasing power…right now. Here’s the thing: that may not necessarily be the case and here’s why: …
5 Helpful Podcast Insights for Small And Medium Businesses A lot of the buzz you hear around the effectiveness of podcast advertising comes from big brands, but did you know there’s also a lot of opportunity in podcasting for small and medium businesses (SMBs), too? You don’t have to be a Big Box or Big…
3 Ways To Monetize Content Outside Of Traditional Ads Often, the first place a creator or publisher looks to monetize content is sponsorship and advertising. Considering how successful podcast campaigns are for many advertisers (when done right), selling advertising on your podcast is indeed a great place to start. Then the question becomes, “How many…
While economic recession and inflation are painful, they are not new. As an advertising sales executive for over a quarter century, I’ve seen it all. In times of economic uncertainty, initial instincts are to cut back on expenses not seen as mission critical for operations and for many companies that includes marketing expenses. In my…
You’ve seen it all over your page: “31 Things Guaranteed To Make You Say ‘OMG’” or “You Won’t Believe What This Guy Does After His Set…” Well, I can almost guarantee you that none of those things will make you say “OMG” and that you will, in fact, believe what that guy did after his…